Product Marketing’s New Mandate in 2026

• Understand why product marketing must evolve into a decision-enablement function at the center of product strategy, go-to-market (GTM) strategy, execution and customer growth.

• Learn how to build and operationalize an integrated “signal-to-action” framework, leveraging AI to turn market signals into actionable decisions.

• Explore the new imperative for AI literacy: what skills, mindsets and practices product marketing leaders must develop to unlock the full value of AI adoption.

• Identify the core capabilities of the AI-literate product marketer: strategic sense-making, data-driven experimentation, workflow design, cross-functional translation and brand stewardship.

As AI reshapes every aspect of the GTM life cycle, CMOs and product marketing leaders face a new imperative: building teams that not only deliver actionable insights but also possess the AI literacy needed to interpret signals, architect compelling narratives, design data-driven experiments and orchestrate seamless workflows. The future belongs to product marketers who can bridge human expertise and AI-powered intelligence to enable confident, high-impact business decisions. Join this complimentary Gartner webinar as our experts explore the evolving mandate for product marketers, revealing how decision enablement and AI literacy are reshaping the function’s value and influence.

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