B2B Tech CMOs: Benchmarks and Budget Strategies for Your Next Marketing Planning Cycle

• Leverage the K-shaped divide to strengthen the business case for marketing investment

• Apply insights from high-growth tech companies to inform future budget decisions and resource allocation

• Learn which AI use cases are most prominent among high-growth organizations

A K-shaped divide between high-growth and low-growth organizations is emerging and is expected to widen over the next three years. Organizations that continue to treat marketing as a cost center, view AI primarily as an efficiency play and rely on annual planning cycles risk falling further behind competitors that are making marketing a strategic driver of growth.

In this webinar, we'll share Gartner's latest tech marketing benchmarks and examine what separates high-growth organizations from their peers. Learn how leading CMOs are using investment benchmarks, budget allocation strategies and AI to support growth objectives, and gain practical insights to help build the business case for investment in your next planning cycle.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.