Gartner Expert

Craig Roth

VP Analyst

Craig Roth is a Research Vice President within the Gartner for General Managers team. Mr. Roth speaks to a wide range of Chief Product Officers, Technology CEOs, Product Marketers, Product Managers, Service Providers, and IT Leaders about how to leverage the opportunities that digital workplace, new ways of work, remote working, and the future of work have to offer.

His research efforts focus on understanding how knowledge workers get their jobs done today and how they are likely to get them done in the future. He assists with messaging, product strategy, market segmentation and best practices around digital dexterity, digital workplace, cloud office suites, collaboration tools, and content services.

Mr. Roth is the creator of Gartner's Digital Dexterity Index, a multicountry, cross-industry benchmark that shows where workers ready for new ways of working are more likely to be found. This index helps vendors prioritize sales and marketing efforts and helps organizations to measure their workforce's openness to changing how they work.

He has also engaged in special research projects around Enterprise Attention Management (a response to information overload) and how AI and automation will impact the future of work.

Previous experience

Prior to joining Gartner from Burton Group, Mr. Roth was a portal and web architecture industry analyst at META Group. He also spent seven years in the financial services industry as a coder and manager and five years at a software gaming company he co-founded.

Professional background

Burton Group

Vice President and Service Director

Meta Group

Research Vice President

Discover Card

Manager

Areas of coverage

Digital Workplace Program

Digital Workplace Applications

Product Messaging and Differentiation

Product Portfolio Vision and Strategy

Emerging Technologies and Trends Impact on Products and Services

Education

M.B.A., Economics and Marketing, Booth School of Business, University of Chicago

B.S., Business, Indiana University

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Top Issues That I Help Clients Address

1Marketing strategy, product strategy, and messaging for providers of digital workplace, content and collaboration products and services

2Understanding adoption patterns and barriers for collaboration technology and productivity tools

3Market share and competitive forces in the content services (ECM) and office suites markets (including Microsoft Office 365 and Google G Suite)

4How to leverage digital workplace trends, including the future of work, new ways of work, AI and automation of nonroutine work

5Understanding how remote work has changed since COVID-19