Digital Transformation Is About People, Not Just Technology
While leading Dow’s digital transformation, Melanie Kalmar, Corporate VP, CIO and Chief Digital Officer, realized they needed to get their business leaders on board with how technology could put customers first.
In the sixth episode of our Eureka! series, Kalmar describes how collaborating with business units and listening to customers helped them leverage digital transformation to reinvent Dow and increase digital commerce.
Watch and share this powerful story about how insight can change your perspective.