How Successful Companies Avoid Stagnation
When organizations face changing tides, they frequently fail to adapt effectively. Their brand image stagnates, performance suffers, growth slows or stops, and regular clients sense a lack of initiative, resulting in value erosion.
In the third episode of our Eureka! series, Chris Leong, Chief Marketing Officer at Schneider Electric, explains how an innovative digital business transformation guarded against these pitfalls — and paved the way to reconfigure the brand’s image for the next generation.