The Gartner 2027 Top U.S. Consumer & Cultural Trends for Marketing Leaders

• Explore the emerging U.S. consumer trends most likely to influence brand strategy and marketing performance

• Understand changing consumer values, attitudes and expectations, and their implications for marketing strategy

• Evaluate how leading brands are adapting to evolving consumer behaviors

Consumer expectations, values and behaviors continue to evolve, creating new opportunities and risks for marketing leaders. To remain relevant and drive growth, Chief Marketing Officers (CMOs) and marketing executives must understand the cultural and consumer shifts that are shaping brand perceptions, purchase decisions and customer engagement.

Join a Gartner expert to explore the top U.S. consumer behavior and cultural trends expected to influence brand strategy in 2027. You’ll gain insights into the changing attitudes and behaviors redefining customer expectations, and learn how leading brands are adapting their strategies to stay relevant and improve marketing performance.

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