How to Capture Customer Attention in the Age of AEO

• Understand how customer use of large language models influences purchase likelihood

• Identify where AI is shaping behavior across the customer journey and how to respond

• Evaluate the role of branded platforms in an AI-mediated buying environment

Customers are rapidly incorporating generative AI into their buying journeys and are expected to increase usage in the near term, disrupting traditional approaches built on direct engagement and forcing a reassessment of core marketing strategies. Insights from Gartner’s large-scale research on generative AI and customer behavior highlight how and where AI is influencing decisions across the funnel, what it means for purchase outcomes and how marketing leaders can adapt their approach. 

This session equips CMOs and their teams with data-driven insights to rethink how they capture attention and engage customers in an AI-mediated world, helping them lead with greater confidence and improve marketing effectiveness.

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