Hank Barnes is a Distinguished Vice President Analyst. He explores the dynamics, challenges, and frustrations enterprises face when buying technology products and services.
Using that customer-centric lens, Mr. Barnes advises those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs on differentiated practices to drive success for their customers and their business.
Mr. Barnes has more than 30 years of high-technology sales and marketing experience in both field and corporate roles. He led the marketing function for a number of technology startups, including Eprise and Ultimus. He also held product marketing and management leadership positions at SAP, IBM and Adobe; driving thought leadership, analyst strategy and positioning activities.
Principal, Product Marketing - Customer Experience Management
VP of Marketing
Vice President of Marketing and Strategy
Planning and Segmentation
Product Messaging and Differentiation
Product Marketing Impact
Technology Marketing Effectiveness
Product Portfolio Customer Acquisition
B.S., Cum Laude, Computer Science, Tulane University
1Understanding the dynamics of how enterprises approach technology buying.
2Creating differentiated, customer-centric stories.
3Adapting go-to-market efforts to align to customer interests.
4Understanding the psychographics of organizational attitudes toward technology adoption.
5Using storytelling to drive strategy, leadership and culture.