Gartner Expert

Jason Daigler

VP Analyst

Jason Daigler is a VP, Analyst and Key Initiative Leader focused on digital commerce technologies, including topics such as launching a commerce site, multichannel strategy, B2B commerce, customer journey analytics, digital shelf analytics and marketplaces. Mr. Daigler has 20 years of business experience in digital commerce, software development and product management.

Previous experience

Prior to joining Gartner in 2014, Mr. Daigler was an Online Product Manager for The Home Depot, where he was responsible for a variety of technologies aimed at driving increased online sales and improved customer experience. Earlier, he worked in product management and project management for ezprints/CafePress, where he was responsible for e-commerce growth.

Professional background

The Home Depot

Online Product Manager

ezprints/CafePress

Product and Project Management

The State of Georgia

Software Development Manager

Areas of coverage

Application Leaders

Digital Commerce Technologies

Education

M.B.A., Georgia State University

B.A., Florida State University

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Top Issues That I Help Clients Address

1Digital commerce platform vendor selection, vision and strategy - B2C and B2B

2Customer journey analytics strategy and technology

3Selling on marketplaces - strategy and technology, including channel integration and digital shelf analytics

4Enterprise marketplaces and marketplace operation

5Leveraging digital commerce to transform to a digital business