Gartner Expert

Jason Daigler

VP Analyst

Jason Daigler is a VP, Analyst focused on digital commerce technologies, including topics such as launching a commerce site, multichannel strategy, B2B commerce, channel integration, digital shelf analytics and marketplaces. Mr. Daigler has 20+ years of business experience in digital commerce, software development and product management.

Previous experience

Prior to joining Gartner in 2014, Mr. Daigler was an Online Product Manager for The Home Depot, where he was responsible for a variety of technologies aimed at driving increased online sales and improved customer experience. Earlier, he worked in product management and project management for ezprints/CafePress, where he was responsible for e-commerce growth.

Professional background

The Home Depot

Online Product Manager


Product and Project Management

The State of Georgia

Software Development Manager

Areas of coverage

Customer Acquisition and Growth

Digital Commerce and CRM Sales Technologies


M.B.A., Georgia State University

B.A., Florida State University

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Top Issues That I Help Clients Address

1Digital commerce platform vendor selection, vision and strategy - D2C/B2C and B2B

2Selling on marketplaces - strategy and technology, including channel integration and digital shelf analytics

3Enterprise marketplaces and marketplace operation

4Product experience management - product data syndication and digital shelf analytics

5Selecting the right digital commerce architectural model