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Gartner Expert
Jenifer Silverstein
Sr Director Analyst
Jenifer Silverstein is a Senior Director Analyst on the technology marketing team. She provides research and advisory services to help clients establish and optimize their demand generation, account-based marketing (ABM), and digital marketing strategies.
Previous experience
Jenifer Silverstein has over twenty years of experience in business-to-business (B2B) growth marketing. Her background spans developing marketing approaches for various buying cycles, from complex to transactional. She has spearheaded demand generation at companies ranging from early-stage start-ups to large industry leaders including IntelliShift, SimScale, and Globalscape.
Professional background
IntelliShift
Director of Demand Generation
SimScale
Vice President of Marketing
Globalscape (since acquired by Help Systems)
Director of Demand Generation
Areas of coverage
Demand Generation
Marketing Impact
Education
Master of Business Administration (MBA), University of Massachusetts at Lowell
Bachelor of Science, Management Science, Bridgewater State College
Top Issues That I Help Clients Address
1Developing and optimizing demand generation strategies
2Orchestrating account-based marketing (ABM) programs
3Implementing and measuring digital marketing channels
4Executing non-digital channels, such as events and direct mail