Gartner Expert

Jenifer Silverstein

Sr Director Analyst

Jenifer Silverstein is a Senior Director Analyst on the technology marketing team. She provides research and advisory services to help clients establish and optimize their demand generation, account-based marketing (ABM), and digital marketing strategies.

Previous experience

Jenifer Silverstein has over twenty years of experience in business-to-business (B2B) growth marketing. Her background spans developing marketing approaches for various buying cycles, from complex to transactional. She has spearheaded demand generation at companies ranging from early-stage start-ups to large industry leaders including IntelliShift, SimScale, and Globalscape.

Professional background


Director of Demand Generation


Vice President of Marketing

Globalscape (since acquired by Help Systems)

Director of Demand Generation

Areas of coverage

Demand Generation

Marketing Impact


Master of Business Administration (MBA), University of Massachusetts at Lowell

Bachelor of Science, Management Science, Bridgewater State College

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Top Issues That I Help Clients Address

1Developing and optimizing demand generation strategies

2Orchestrating account-based marketing (ABM) programs

3Implementing and measuring digital marketing channels

4Executing non-digital channels, such as events and direct mail