Julian Poulter is a Senior Director Analyst in the Product Marketer team providing a broad holistic view of the CRM market, the major CRM vendors and many go to market issues relevant to product marketers and tech CEOs. Mr. Poulter is based in the U.K.
His main focus areas are: Sales technologies, sales enablement and effectiveness working primarily high tech clients. In addition he covers customer success and account based marketing ( ABM). He works mainly with product marketers, CEOs and sales leaders, on go-to-market issues and anything "sales."
Mr. Poulter worked in front line sales and sales leadership roles for 25 years in enterprise software companies - mainly involved with business intelligence and CRM. In the past few years he was involved with digital marketing software, with heavy involvement with sales and marketing automation/lead management technologies, from the product management and sales enablement perspectives. He worked in a sales outsourcing services company as CEO, and set up a small software company providing marketing automation software.
LAMP-360 (Marketing Automation Vendor)
Business Performance Management for Tech CEOs
Customer Acquisition for Tech CEOs
Technology Market Essentials
B.Sc., Physics With Computer Studies
1Go-to-market issues for technology vendors (marketing, sales strategies, methodologies, management)
2Sales organization and any sales-related issues (organization, management etc.)
3CRM market and trends - market share and forecast by CRM market, vertical and geography
4Account Based Marketing tactics