Gartner Expert

Julian Poulter

VP Analyst

Julian Poulter is a VP Analyst in the Product Marketer team providing a broad holistic view of the CRM market, the major CRM vendors and many go to market issues relevant to product marketers and tech CEOs. Mr. Poulter is based in the U.K.

His main focus areas are: Sales and Marketing technologies, Demand Generation and Sales Effectiveness working primarily high tech clients. In addition he covers account based marketing (ABM). He works mainly with product marketers, CEOs, CMOs and sales leaders, on go-to-market issues and anything "sales."

Previous experience

Mr. Poulter worked in front line sales and sales leadership roles for 25 years in enterprise software companies - mainly involved with business intelligence and CRM. In the past few years he was involved with digital marketing software, with heavy involvement with sales and marketing automation/lead management technologies, from the product management and sales enablement perspectives. He worked in a sales outsourcing services company as CEO, and set up a small software company providing marketing automation software.

Professional background

LAMP-360 (CRM Marketing Automation Vendor)


SAS Institute

Sales Director


Sales Director

Areas of coverage

Marketing and Sales Execution for Tech CEOs

Go-to-Market Strategy

Demand Generation

Technology Market Essentials

Tech Buying Behavior


B.Sc., Physics with Computer Studies

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Top Issues That I Help Clients Address

1Go-to-market issues for technology vendors (marketing, sales strategies, methodologies, management)

2Sales organization and any sales-related issues (organization, management etc.)

3CRM market and trends - market share and forecast by CRM market, vertical and geography

4Account Based Marketing tactics