Gartner Tech and Service Providers Expert

Julian Poulter

Sr Director Analyst

Julian Poulter is a Senior Director Analyst in the Product Marketer team providing a broad holistic view of the CRM market, the major CRM vendors and many go to market issues relevant to product marketers and tech CEOs. Mr. Poulter is based in the U.K.

His main focus areas are: Sales technologies, sales enablement and effectiveness working primarily high tech clients. In addition he covers customer success and account based marketing ( ABM). He works mainly with product marketers, CEOs and sales leaders, on go-to-market issues and anything "sales."

Previous experience

Mr. Poulter worked in front line sales and sales leadership roles for 25 years in enterprise software companies - mainly involved with business intelligence and CRM. In the past few years he was involved with digital marketing software, with heavy involvement with sales and marketing automation/lead management technologies, from the product management and sales enablement perspectives. He worked in a sales outsourcing services company as CEO, and set up a small software company providing marketing automation software.

Professional background

LAMP-360 (Marketing Automation Vendor)

CEO

SAS Institute

Sales Director

NCR

Sales Director

Areas of coverage

Business Performance Management for Tech CEOs

Customer Acquisition for Tech CEOs

Product Promotion and Awareness

Product Marketing Impact

Technology Market Essentials

Education

B.Sc., Physics With Computer Studies

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Top Issues That I Help Clients Address

1Go-to-market issues for technology vendors (marketing, sales strategies, methodologies, management)

2Sales organization and any sales-related issues (organization, management etc.)

3CRM market and trends - market share and forecast by CRM market, vertical and geography