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Gartner Expert
Maria Marino
VP Analyst
Maria Marino is a Senior Director Analyst in the Product Marketing group. Ms. Marino focuses on B2B customer experience, customer success and marketing for technology service providers. She writes research and advises clients on how to improve the effectiveness of their customer experience (CX) strategy, encompassing Voice of the Customer (VoC) programs and technologies, methodologies and tools for designing customer journeys, CX measurement and analytics and CX governance.
Previous experience
Ms. Marino has more than 20 years of high-technology product marketing, customer experience and product marketing experience for startup through large technology service providers. She held leadership positions with Level 3/CenturyLink, and Sparkplug (Airband/USNi/GTT).
Professional background
Windstream
Vice President Enterprise Customer Experience
CenturyLink
Director Business Product Customer Experience
Level 3 Communications
Vice President Product
Areas of coverage
Messaging and Differentiation
Marketing Impact
Education
B.S.F.S., School of Foreign Service, Georgetown University
M.A.L.D., Fletcher School of Law & Diplomacy, Tufts University
Top Issues That I Help Clients Address
1How to structure and build a Customer Experience strategy?
2How to create effective customer listening / Voice of the Customer programs?
3What methodologies / tools should be used to support the Customer Experience strategy?
4How to increase cross-functional alignment to support a Customer Experience strategy.\?