Quick Answer: How Do I Scale My Customer Advocacy Program?

Expert: Maria Marino

Customer advocacy is vital for technology providers to acquire new buyers and encourage growth within existing accounts, but managing the program often involves highly manual processes. Early-stage programs must build the processes to nurture a constant pipeline of potential advocates, ensure high-quality advocacy content is continuously refreshed and establish a programmatic reward system. 

Product marketers can scale advocacy through automation to gain reach and increase impact on growth. Follow the 3 steps outlined in this research to learn how.

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