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Gartner Expert
Michael Maziarka
VP Analyst
Mike Maziarka is a Vice President, Analyst on the Gartner Product Marketer team in the Technology and Service Provider Research organization. Mr. Maziarka provides research and advisory services on go-to-market strategies and customer life cycle marketing for technology providers. He focuses on customer success management, customer experience, customer advocacy, positioning and messaging. He is experienced in working with both emerging and large tech providers.
Previous experience
Mr. Maziarka has over 25 years of experience in the social media, analytics, PR and communications, content management, and electronic publishing solution industries. During his career, he held product marketing, product management, corporate communications, analyst and consulting roles. He has worked for small through large companies including Cision, Visible Technologies, Cymfony, BEA Systems, InfoTrends, Xyvision, Frame Technology and Datalogics.
Mr. Maziarka has chaired numerous conferences and held the Chair position on the Board of Directors for OASIS, the Organization for the Advancement of Structured Information Standards (formerly SGML Open). He was also active in the development of the CALS electronic publishing standards, and has participated in the J2008 and ANSI committee work.
Professional background
Cision
Director, Product Marketing
Visible Technologies
Sr. Director, Product Management
Cymfony
VP, Marketing and Client Services
Areas of coverage
Messaging and Differentiation
Demand Generation
Marketing Impact
Marketing Planning and Performance
Technology Marketing Effectiveness (retired)
Education
M.B.A., DePaul University
B.S., Computer Engineering, Iowa State University
Top Issues That I Help Clients Address
1Developing and optimizing Customer Success Management
2Using positioning and storytelling to create differentiated messaging
3Creating effective product marketing strategies
4Developing and improving customer advocacy programs
5Adapting go-to-market efforts to engage customers