Gartner Expert

Michael Ro

Principal, Research

As part of the Marketing Peer and Practitioner Research team in Gartner's Marketing and Communications team, Michael Ro works with functional leaders and their teams to conduct in-depth research of their pressing challenges, surfacing evidenced best practices and practical tools practitioners can put to their own use.

Previous experience

Prior to joining Gartner, Mr. Ro began worked as a lab manager for a social psychology lab at the University of Wisconsin-Madison. He worked with graduate students on developing prosocial behavioral interventions and performed statistical analysis on the effectiveness of the interventions. He also led a team of 8 to 10 undergraduate students and published a research paper on game-based sustainability intervention.

Professional background

University of Wisconsin-Madison

Lab Manager

Areas of coverage

Marketing Technology

Customer Acquisition and Growth


M.A., East Asian Studies, Stanford University

B.A., East Asian Studies, With Magna cum Laude and Honors Distinction, University of Pennsylvania

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