Gartner Tech and Service Providers Expert

Michele Buckley

VP Analyst

Michele Buckley is a Research Director at Gartner who advises and coaches companies of all sizes on growing their businesses. Ms. Buckley provides role-specific advice to CEOs, sales and product marketing leaders on go-to-market planning, sales effectiveness, and sales enablement. She is a highly experienced sales, marketing and product executive with over 25 years' experience in the IT industry.

Previous experience

Ms. Buckley has a strong track record of consistent over-achievement growing pipeline, revenue and customer retention. She has the rare combination of product marketing, product management, sales management and general management experience providing a personal perspective of all go to market functions.

Her previous roles include Senior Sales Manager for SAS Institute, Marketing Director for IBM Software, Senior Product Manager for Lotus Notes/Domino as well as Head of Product Management for an AWS Premier Consulting Partner MSP. In these roles, she tripled her region's sales revenue, doubled the number of marketing leads year to year, launched the first generation web server as well as new cloud products, respectively. In addition to her tech. career, she has also served as a lecturer and course writer at multiple universities in marketing, global segmentation and international business management.

Professional background

IBM

Marketing Director

SAS Institute

Senior Sales Manager

IBM

Senior Product Manager

Areas of coverage

Customer Acquisition for Tech CEOs

Product Marketing Impact

Sales Effectiveness and Enablement

Technology Marketing Effectiveness

Product Portfolio Customer Acquisition

Education

M.B.A., Australian Graduate School of Management, University of New South Wales, Sydney, Australia

B.A., cum laude, English and Sociology, Tufts University, Boston, U.S.

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Top Issues That I Help Clients Address

1Improving sales effectiveness and increasing conversion

2Increasing the impact of sales enablement on the business

3Shortening sales cycles and related sales process improvements

4Adopting scalable sales models that drive above average growth

5Increasing sales engagement with new products and offerings