Roger Sheng is a VP Analyst in the Gartner Research Semiconductors and Electronics group based in Shanghai, China. He focuses on the semiconductor market and Product Manager/Tech CEO role-based research. The major coverage is mobile phones, IoT endpoints and the electronics supply chain in China - and the growth prospect of government funding Chinese semiconductor industry.
Prior to joining Gartner, Mr. Sheng worked in product marketing team of Samsung Semiconductor System LSI for mobile application processors, during his career time in Korean headquarters. The major responsibility was product management across the product planning, go-to-market strategy and product management throughout lifetime. Before that, he worked in marketing team of ASSPs for the media consumer application market.
Samsung Electronics Semiconductor Division
Product Marketing Manager of Mobile Application Processors
Product Technical Sales
Product Strategy and Launch for Tech CEOs
Corporate Development for Tech CEOs
Product Life Cycle Management
Planning and Segmentation
Bachelor's Degree, Physical Electronic Technology, Fudan University
1How to build effective product marketing strategies?
2How to build effective product marketing strategies?
3How to catch the emerging consumer IoT opportunities in China?
4How to prioritize the investment on semiconductor technologies for your product differentiation?
5How to develop your product strategies by leveraging local ecosystem in China?