Gartner Expert

Roger Sheng

VP Analyst

Roger Sheng is a VP Analyst in the Gartner Research Semiconductors and Electronics group based in Shanghai, China. He focuses on the semiconductor market and Product Manager/Tech CEO role-based research. The major coverage is mobile phones, IoT endpoints and the electronics supply chain in China - and the growth prospect of government funding Chinese semiconductor industry.

Previous experience

Prior to joining Gartner, Mr. Sheng worked in product marketing team of Samsung Semiconductor System LSI for mobile application processors, during his career time in Korean headquarters. The major responsibility was product management across the product planning, go-to-market strategy and product management throughout lifetime. Before that, he worked in marketing team of ASSPs for the media consumer application market.

Professional background

Samsung Electronics Semiconductor Division

Product Marketing Manager of Mobile Application Processors

ST Microelectronics

Account Executive

Panasonic Industrial

Product Technical Sales

Areas of coverage

Product and Services Strategy for Tech CEOs

Corporate Development and Growth Strategy for Tech CEOs

Product/Service Discovery and Validation

Product/Service Evolution and Management

Go-to-Market Strategy


Bachelor's Degree, Physical Electronic Technology, Fudan University

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Top Issues That I Help Clients Address

1How to build effective product marketing strategies?

2How to build effective product marketing strategies?

3How to catch the emerging consumer IoT opportunities in China?

4How to prioritize the investment on semiconductor technologies for your product differentiation?

5How to develop your product strategies by leveraging local ecosystem in China?