- Gartner client? Log in for personalized search results.
Gartner Expert
Suzanne Renee White
VP Analyst
Suzanne White is a Vice President Analyst on the Product Marketer team focused on customer acquisition. She advises clients on the development and optimization of demand generation programs including strategic business objective alignment, target segmentation and B2B buyer personas, marketing channels, calls to action, content strategy and data stewardship efforts. She also provides insight into how to develop and improve effectiveness of account-based marketing programs.
Ms. White has more than 25 years of high-technology B2B marketing experience in leadership positions with leading enterprise hardware, software and services vendors including Intel Corporation, McAfee, Fiserv, Interphase Corporation, Scient Corporation and Verizon.
Previous experience
Prior to joining Gartner, Ms. White developed significant hands-on experience building demand generation and ABM capabilities from the ground up at both McAfee and Intel through the integration of key sales and marketing processes, functional organizations, and technology platforms, and is passionate about the importance of strong data stewardship to support effective demand generation programs. Her expertise also includes new market opportunity development, customer experience, marketing funnel optimization, sales enablement, and customer retention and growth.
Professional background
Intel
Lead Generation and Engagement Strategist
McAfee
Sr. Manager, Global Demand Center
Interphase Corporation
Director of Global Marketing
Areas of coverage
Marketing and Sales Execution for Tech CEOs
Go-to-Market Strategy
Messaging and Differentiation
Demand Generation
Marketing Impact
Education
M.B.A., Marketing Management, University of North Texas
B.F.A., Communications Design, University of North Texas
Top Issues That I Help Clients Address
1How to more effectively generate demand through a variety of channels
2How to leverage content and thought leadership in demand generation
3How to establish data best practices that increase marketing program effectiveness
4How to develop target segmentation and B2B buyer personas
5How to develop an account-based marketing program