Suzanne White is a Sr. Director Analyst on the Product Marketer team focused on customer acquisition. She advises clients on the development and optimization of demand generation programs including strategic business objective alignment, target segmentation and B2B buyer personas, marketing channels, calls to action, content strategy and data stewardship efforts. She also provides insight into how to develop and improve effectiveness of account-based marketing programs.
Ms. White has more than 25 years of high-technology B2B marketing experience in leadership positions with leading enterprise hardware, software and services vendors including Intel Corporation, McAfee, Fiserv, Interphase Corporation, Scient Corporation and Verizon.
Prior to joining Gartner, Ms. White developed significant hands-on experience building demand generation and ABM capabilities from the ground up at both McAfee and Intel through the integration of key sales and marketing processes, functional organizations, and technology platforms, and is passionate about the importance of strong data stewardship to support effective demand generation programs. Her expertise also includes new market opportunity development, customer experience, marketing funnel optimization, sales enablement, and customer retention and growth.
Lead Generation and Engagement Strategist
Sr. Manager, Global Demand Center
Director of Global Marketing
Customer Acquisition for Tech CEOs
Planning and Segmentation
Product Messaging and Differentiation
Product Promotion and Awareness
Product Marketing Impact
M.B.A., Marketing Management, University of North Texas
B.F.A., Communications Design, University of North Texas
1How to more effectively generate demand through a variety of channels
2How to leverage content and thought leadership in demand generation
3How to establish data best practices that increase marketing program effectiveness
4How to develop target segmentation and B2B buyer personas
5How to develop an account-based marketing program