Gartner Expert

Suzanne Renee White

Sr Director Analyst

Suzanne White is a Sr. Director Analyst on the Product Marketer team focused on customer acquisition. She advises clients on the development and optimization of demand generation programs including strategic business objective alignment, target segmentation and B2B buyer personas, marketing channels, calls to action, content strategy and data stewardship efforts. She also provides insight into how to develop and improve effectiveness of account-based marketing programs.

Ms. White has more than 25 years of high-technology B2B marketing experience in leadership positions with leading enterprise hardware, software and services vendors including Intel Corporation, McAfee, Fiserv, Interphase Corporation, Scient Corporation and Verizon.

Previous experience

Prior to joining Gartner, Ms. White developed significant hands-on experience building demand generation and ABM capabilities from the ground up at both McAfee and Intel through the integration of key sales and marketing processes, functional organizations, and technology platforms, and is passionate about the importance of strong data stewardship to support effective demand generation programs. Her expertise also includes new market opportunity development, customer experience, marketing funnel optimization, sales enablement, and customer retention and growth.

Professional background

Intel

Lead Generation and Engagement Strategist

McAfee

Sr. Manager, Global Demand Center

Interphase Corporation

Director of Global Marketing

Areas of coverage

Customer Acquisition for Tech CEOs

Planning and Segmentation

Product Messaging and Differentiation

Product Promotion and Awareness

Product Marketing Impact

Education

M.B.A., Marketing Management, University of North Texas

B.F.A., Communications Design, University of North Texas

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Top Issues That I Help Clients Address

1How to more effectively generate demand through a variety of channels

2How to leverage content and thought leadership in demand generation

3How to establish data best practices that increase marketing program effectiveness

4How to develop target segmentation and B2B buyer personas

5How to develop an account-based marketing program