Gartner Expert

Tracy Tsai

VP Analyst

Tracy Tsai is a VP Analyst for the Technology Product Management practice in the Technology and Service Provider department of Gartner's Research and Advisory.

Ms. Tsai helps both IT providers and users to optimize, transform and reinvigorate their digital products and business by providing role-based advisory on emerging technologies, product strategies and go-to-markets. The role includes product managers, tech CEO, General Manager, IT leaders and CIO.

The technologies research focus includes AI, Robotic Process Automation, Hyperautomation, Enterprise Low Code Application Platform, Internet of Things, smart homes, and personal technologies.

Some of her most recent reports are "Market Guide for Artificial Intelligence Startups, Greater China", "Competitive Landscape: Enterprise Low-Code Application Platforms in China", "Improve Global Product Capabilities by Looking to Regional Innovators", "Product Manager Insight: Address 3 Customer Business Objectives to Capitalize on Hyperautomation", "Product Manager Insight: Hyperautomation Is the Key to Commercial IoT Success", "Product Manager Insight: Drive Growth From Hyperautomation With 5 Natural Language Technology Areas" and "Competitive Landscape: Cloud Provider Artificial Intelligence Services, Worldwide".

Previous experience

Ms. Tsai first joined Gartner in 1996 as a PC analyst. Prior to joining Gartner, she had five years of experience as a Sales Manager in the U.S. She was with Axlon Electronics for two years, marketing home automation, and with Key Power for four years, marketing PC components and peripherals.

Professional background

Axlon Electronics

Sales and Marketing Manager

Key Power

Sales and Marketing Manager

Areas of coverage

Applications and Software Engineering Leaders

Product and Services Strategy for Tech CEOs

Artificial Intelligence

Product/Service Discovery and Validation

Product/Service Introduction and Delivery


M.B.A., Finance, University of Texas, San Antonio

B.S., Business Administration, University of West Florida, Pensacola

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Top Issues That I Help Clients Address

1Identify and evaluate the opportunity of new technology, product and market

2Innovate business and products to monetize the opportunities brought by artificial intelligence and the Internet of Things

3Build connected home business models for technology service providers and enterprises

4Adopt conversational AI and computer vision into your products, business operations and customer service to monetize the new digital business opportunities

5Improve the ROI of RPA and conversational AI with hyperautomation