Unlocking the Power of Driver‑Based Forecasting: A Data Strategy Framework for CFOs

• A framework to connect business drivers, data models and forecasting methods

• How to align forecasting processes with organizational data and technology strategies

• How AI and advanced data capabilities are reshaping forecasting workflows

• How to move beyond spreadsheets to more dynamic, real‑time forecasting

Forecasting is evolving as organizations seek faster, more adaptive insights. Yet many CFOs still face gaps between business drivers, data capabilities and technology solutions.

This session introduces a strategic framework that integrates business drivers, data models and forecasting approaches to help close that gap. Gartner experts explore how advancing data capabilities and AI are transforming forecasting, why continuous data integration is critical, and how CFOs can transition from static, spreadsheet‑based processes to more real‑time, event‑driven forecasting.

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