Gartner Expert

Van L. Baker

VP Analyst

Van Baker is a Research Vice President for Gartner's Application and Software Engineering team. He covers Cloud AI development services including natural language, vision and automated machine learning services. He has worked with companies looking to build conversational AI strategies focused on deploying customer and employee facing virtual assistants and chatbots. In addition, he has led a number of design thinking and user-experience workshops. He covers UX development and tooling and contributes to Gartner research on inclusive design. Mr. Baker is also active in the Digital Workplace community covering the impact of artificial intelligence on the future of work. In the Far Horizons research community he is exploring what enterprises will need to do in response to climate change.

Previous experience

Prior to joining Gartner, Mr. Baker worked in the computer and retail industry for more than 20 years for such leading companies as HP and Computer Intelligence, where he was responsible for product marketing and distribution channel promotional programs, as well as distribution channel research and consulting. While with HP, Mr. Baker was a marketing manager responsible for the implementation of product marketing campaigns and channel programs for HP's Personal Computer Group.

Professional background



Areas of coverage

Applications and Software Engineering Leaders

Software Engineering Technologies

Digital Workplace Strategy

Artificial Intelligence


B.A., Psychology, University of California, Berkeley

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Top Issues That I Help Clients Address

1Developing an effective conversational platform strategy.

2Understanding how to utilize hosted AI services to enhance app development.

3Developing strong design thinking capabilities within the enterprise.

4Utilizing autoML capabilities to jump start enterprise efforts to build AI capabilties.

5Understanding how consumers and employees interact with modern apps.