After freezing virtually all spending when the pandemic hit, the CFO needed to understand how best to deploy capital in a post-pandemic environment. Our research on efficient growth, customer theory and investment analysis guided reinvestment decisions that are positioning the company to recover faster than competitors from the economic impacts of COVID-19.
- Gartner client? Log in for personalized search results.
Mission-critical priority
After freezing virtually all spending when the pandemic hit (including many large capital projects and IT investments), the CFO needed to understand how best to deploy capital post-pandemic.
How Gartner helped
The Gartner expert reviewed our efficient growth research, which teaches winning techniques that the CFO leveraged to shape post-pandemic investments. The Gartner expert also shared a case study about customer theory that enabled the CFO to adapt faster to new customer preferences and a peer example of best practice investment analysis that he used to justify business IT investments.
Business impact
Gartner research on efficient growth, customer theory and investment analysis guided the CFO’s reinvestment decisions. This has positioned the company to recover faster than competitors from the economic impacts of COVID-19.
Industry:
Technology
Revenue:
$1B-$5B
Employees:
10,000-50,000
Related Gartner Resources
A New Role for CFOs in Capturing Value
Achieve your mission-critical priorities with Gartner for Finance
Related success stories
Insights you can use
Gartner is an objective resource for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.