In the aftermath of COVID-19, the CFO needed help determining which product lines to funnel additional support to vs. defund. A Gartner advisor provided a crisis recovery framework and objective advice for thoroughly assessing the portfolio, as well as expert guidance for justifying accelerated investments in key areas (and cutbacks in others).
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Mission-critical priority
The CFO needed data-driven guidance to chart a recovery path following the COVID-19 pandemic. Specifically, what product lines should he funnel additional support to vs. defund?
How Gartner helped
A Gartner advisor shared our Post-Pandemic Planning Framework to help the CFO establish a measured, standard approach for assessing each product line. The advisor also provided objective advice on cost management strategies to prioritize (saving the CFO resources and improving his likelihood of success) and expert guidance on digital technology implementation (minimizing risk associated with the CFO’s investment decisions).
Business impact
Gartner advisory support helped the CFO improve decision making. Additionally:
- A crisis recovery framework and objective advice enabled him to thoroughly assess the company’s portfolio.
- Expert guidance based on experiences from peer organizations aided him in justifying accelerated investments in key areas (and cutbacks in others).
Industry:
Packaged Foods
Revenue:
$10B – $50B
Employees:
100,000 – 500,000
Related Gartner Resources
A New Role for CFOs in Capturing Value
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