Client Story

Aligning AI Product Strategy with Market Demands for Transformative Growth

Discover how Freshworks partnered with Gartner to align AI strategy with market needs, accelerate ESM growth, and achieve faster results. Download the case study for insights tailored to product leaders and CPOs.

Mission-critical priority

Discover how Freshworks and Gartner partnered to align AI strategy, accelerate ESM growth, and deliver faster results. Download the case study for insights

How Gartner helped

Gartner became a trusted advisor for Freshworks, offering deep analyst expertise, vision-mapping sessions, and tailored research that clarified market trends and buyer behaviors. With Gartner’s guidance, Freshworks shaped a future-forward AI strategy, personalized their approach to different buying centers, and accelerated decision-making. The result was rapid expansion in the ESM space, faster time to value, and a measurable boost in growth and innovation.

Business impact

Freshworks realized significant results through Gartner’s partnership:

  • Unlocked faster growth in the ESM space.
  • Delivered measurable results on key initiatives.
  • Quickly adapted to evolving market needs.
Industry

Industry

Information Technology


Revenue

Revenue

Approx. $838M


Employees

Employees

> 5,000

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