New pricing models designed to protect tech companies will be coming to market, designed for differentiation and value capture. Because traditional software differentiation is no longer a sustainable differentiation, tech leaders must completely rethink how they capture value. Specifically, this means moving away from traditional seat-based models.

Gartner has identified the major actions and decisions on your journey to success on this mission​​​-​critical priority. Our tools and insights support you throughout these steps, which will typically span many quarters or even years. (Your organization may or may not need to pursue each of them in any given order.)

The steps to successfully transform your business are: