How Technology Product Leaders can Drive Revenue Growth

Drive your key product priorities forward with action-oriented advice aligned to the product life cycle

3 Lessons from High-Growth Companies to Build a Successful Product Strategy

Creating the product strategy is the most important job for most product managers. Yet many product managers believe their product strategy is not strongly aligned with the business strategy. 

This eBook shares three critical steps that high-growth organizations take to succeed.

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Overcome three common product strategy pitfalls.

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    Impact of digital business transformations and disruptions on product management

    Product managers and their teams need critical insights on buyer needs, market sizes, competitive technologies, market dynamics and go-to-market strategies to achieve success in product management.

    Technology product management leaders must look to improve and transform product management processes, tools and people to stay competitive in the rapidly evolving market.

    Emil Berthelsen

    Senior Director Analyst, Gartner

    How we address your top challenges

    The role of a product manager is fundamentally changing as digital business transformations and disruptions take place. As data becomes increasingly important for the decision-making processes of product managers, analyzing and synthesizing the increasing volumes of information has become a significant challenge for product managers. Gartner research and advisory services provide product managers and their teams with valuable insights to navigate the life cycle of products, services and solutions.

    Product planning

    Disruptive technologies, dynamic markets and nimble competitors leave technology product management leaders little margin for error. Results-driven product planning requires target customer identification, addressable market sizing, actionable competitive intelligence and customer-centric roadmaps.

    Product development

    Technology product managers are under growing pressure to differentiate their products and improve customer experience, all without compromising time to market. Succeeding at product development requires design thinking, agile methodologies and skills to collaborate with engineering.

    Product introduction

    Product introduction is a critical step in commercializing a product, and much of it is beyond the product team’s control. For a good product introduction, technology product managers must ensure product teams work effectively with other functions such as sales, marketing and finance.

    Product life cycle management

    Technology product managers face increasing challenges of managing product evolution and innovation in markets characterized by accelerated technology cycles, product disruptions and changing customer demands. Adopting suitable product life cycle management approaches is critical to meet the challenges.

    Product leadership

    Accelerated technology cycles, frequent market disruptions and elevated customer expectations impact product management. Technology product managers must meet these challenges by adopting new tools and processes, reorganizing their resources and collaborating with the entire company.

    Power your product strategy with Gartner Product Decisions

    Exclusively for product managers, Gartner Product Decisions puts the power of more than one million market data points at your fingertips to make informed product decisions. This easy-to-use tool combines proprietary Gartner buyer data, analyst insight on buyer needs and product capabilities across 100+ markets to power your product strategy and roadmap.

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    Actionable insights and expert guidance to make critical decisions and accelerate growth

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your most critical priorities.