Gartner Research

Execute on Portfolio Growth Targets Primer for 2021

Retain and grow your customer base and markets

Analysts: Derry Finkeldey, Craig Roth

The changes brought about by the pandemic have wide-ranging implications for how technology and service providers engage with their customers, and customers indicate that many of these changes will be enduring. Technology general managers must not only revisit assumptions regarding which products and services to focus on, but also all aspects of their go-to-market strategy.

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