Product introduction is the set of cross-functional activities to prepare, launch and sell a product. Continuous delivery means product managers need to more frequently collaborate with internal stakeholders to create product introduction strategies that respond to evolving customers’ demands.
Gartner surveys show how almost 50% of technology and service providers had a recent product launch delayed or canceled due to COVID-19.
Product launch shifts to digital and virtual events have accelerated and will remain a permanent approach. Significant shifts to virtual marketing and buying strategies will impact the way product launches will be conducted.
Use this initiative to prepare and introduce products for commercial success.
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