Gartner Research

Product Introduction Primer for 2021

Create strategies that respond to changing needs

Analysts: Tech Product Manager Research Team 

Product introduction is the set of cross-functional activities to prepare, launch and sell a product. Continuous delivery means product managers need to more frequently collaborate with internal stakeholders to create product introduction strategies that respond to evolving customers’ demands. 

Gartner surveys show how almost 50% of technology and service providers had a recent product launch delayed or canceled due to COVID-19.

Product launch shifts to digital and virtual events have accelerated and will remain a permanent approach. Significant shifts to virtual marketing and buying strategies will impact the way product launches will be conducted.

Use this initiative to prepare and introduce products for commercial success. 

Complete the form to get your free copy.

Download the research

Generate demand, enable sales and drive adoption for your product offerings.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.