Companies today expect more and more revenue to come from digital business

Sixty-two percent of CEOs already have management initiatives aimed squarely at transforming their business to be more digital. 

Product managers at technology service providers have a critical role to play in meeting the needs of these digital-minded CEOs and helping their businesses grow. But to successfully help client businesses grow, product managers are on the hook to grow their own businesses. 

There are three organizational levers under the direct control or influence of product managers that offer disproportionate opportunities for business growth:

  • Improve product and service differentiation.
  • Accelerate time to market.
  • Develop powerful new business models.

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