Gartner Research

Tech Buying Behavior Primer for 2024

Reimagine go-to-market strategy through the lens of the ideal customer journey.

Expert:  Derry Finkeldey, Garrett Astler, Manav Jain, Michelle Shapiro

As technology spending decisions are increasingly made throughout the enterprise, providers need new approaches to identify not only whom to engage, but also how to engage in this highly variable buying environment. 

Gartner's tech buying behavior research will equip you with the insights needed to confidently execute your go-to-market strategy and match your offerings to what your customers want. 

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