In the digital business era, client context is no longer enough to succeed. COVID-19 created new incentives and an urgency for technology and service providers to pivot forward with new or refreshed vertical industry go-to-market strategies.
For high-tech leaders, a deep understanding of the industry context and the main players within is more critical than ever to uncover business value. Download this Gartner research to learn how different industries are prioritizing different technology investments and what this means for your go-to-market strategy.
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