Create a Defensible Position in the $4.7T AI Market

Learn how technology and service providers are navigating the shift from the digital supercycle to the intelligence supercycle and positioning their organizations for long-term advantage.

Consolidation is coming. What side of it are you on?

The AI vendor market will shrink — but the winners won’t be the most technologically advanced. They’ll be the ones with the most defensible economic position. Providers that establish defensible positions before 2027 gain compounding advantages.

Access insights for technology and service providers from the "Winning the AI Vendor Race" eBook:

  • Build a defensible, lasting position in an AI-driven market
  • Uncover critical market data and inflection points
  • Unlock a practical framework for action

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Discover Gartner's strategic guide for competing and winning the AI vendor race.

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What is the AI Vendor Race?

The AI vendor race encompasses multiple, overlapping contests — each with a different endgame, different rules and different winners. Some providers are competing to own foundational infrastructure. Others are competing to own vertical workflows or to become the integration layer enabling everything else. These are fundamentally different competitions. To carve out an economic advantage, vendors must identify exactly where they fit into the broader technology ecosystem.