Driving innovation is more complex than ever as companies seek to innovate beyond products into services, ecosystems and business models.

Simply building better products and services for customers is no longer sufficient. R&D leaders are expected to link ideas, information, technologies and services — all while maintaining a customer-first and business-first perspective.

Download our research to help meet these demands and answer these key questions:

  • What is an innovation culture?
  • How does it differ from innovation climate?
  • What are the benefits of an innovation culture?