While innovation success depends on the quality of ideas, many R&D organizations struggle to generate a sufficient number of high-quality ideas. Some of the common reasons include bias toward past products or services, being disconnected from the front end of innovation or difficulty interpreting customer insights.
A structured approach to idea generation helps teams overcome intellectual or creative barriers and improve innovative thinking.
Download our guide to discover seven methods to help your teams generate high-quality ideas, including:
- Brain mapping
- and more