While innovation success depends on the quality of ideas, many R&D organizations struggle to generate a sufficient number of high-quality ideas. Some of the common reasons include bias toward past products or services, being disconnected from the front end of innovation or difficulty interpreting customer insights. 

A structured approach to idea generation helps teams overcome intellectual or creative barriers and improve innovative thinking.

Download our guide to discover seven methods to help your teams generate high-quality ideas, including: 

  • Brainwriting
  • Brain mapping
  • Re-expression
  • and more