Map Your Way to More Efficient Growth Investments

Make better decisions when designing and funding projects

When executives evaluate the cost of unfamiliar initiatives, it's often difficult to speak the same language. Lengthy business cases regularly create more confusion than understanding, which can result in underfunded projects. 

This case study shows how one company used a visual, two-step process to map proposals through a lens all stakeholders could understand: desired business outcomes.

Download this case study to discover:

  • A best practice, visual mapping framework that clearly maps investments to organizational goals
  • Three steps initiative sponsors can use to drive more thoughtful cost identification
  • How a cross-functional review process can help to test a proposal’s validity and cost implications

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