As a result of changing customer behaviors following the COVID-19 pandemic, organizations are being forced to rethink how to anticipate customer behaviors. One way organizations are anticipating and simulating consumer behavior is through digital twins.

Digital twins use both online and physical interactions to accurately simulate the customer experience and provide context and predictions of future consumer behaviors.

Download this Gartner article to learn how organizations are developing digital twins of a customer and leveraging those digital twins to shape how they're interacting with their customers.