Marketing leaders feel like they’ve advanced their digital business by five years over the past 24 months, progressing much faster than other functions, but the victory is Pyrrhic. They are mired in endless operational details like programming an automated campaign, getting one more data point, complying with cookie regulations, etc.
Breaking out of the execution rut does not require a total overhaul. Download this Gartner article to learn how innovative marketing leaders get more from their digital investments by bringing human traits front and center but also employing those behaviors in a new way.