Build a clear strategic plan in a rapidly changing environment
All corporate functions do strategic planning, but few do it well. All too often, concerns about meeting short-term targets, fear of failure and a preoccupation with operational issues overwhelm aspiration.
This year, enterprise strategy setting is adaptive and must flex with scenario planning. Functional leaders must be equally responsive. As the pace of change and economic uncertainty make successful strategic planning more challenging, functional leaders must consider how to produce clearer, more effective strategic plans more quickly.