Social media marketing strategy benefits from the same disciplines applied to other digital and even traditional media. But it is most important to understand the unique role of each social media network and the specialized targeting options each one offers to optimize ad spend.

We've identified how to optimize your social network advertising strategy based on the unique characteristics of each network for more effective targeting, tailored content creation and smarter media-planning methods.

Use our insightful methods, and you won't be reacting any longer to a "fear-of-missing-out" (FOMO) reflex when deciding how to go with digital media.