Brent Adamson, Distinguished Vice President of Advisory, collaborates with heads of B2B and B2C sales and marketing around the world. Brent’s work spans a wide range of commercial challenges, including customer buying behavior, sales performance, marketing excellence, commercial strategy, content marketing, customer/consumer experience and understanding, sales management, personalization, leadership and coaching, organizational productivity, and both in-person and digital customer engagement. He is a sought-after speaker and facilitator, with more than 25 years of experience as a professional researcher, teacher, and trainer. He is also the co-author of The Challenger Customer and the best-selling The Challenger Sale and has written for a wide range of business publications including numerous articles in the Harvard Business Review, along with Forbes, Bloomberg Businessweek, and Selling Power.