What is gamification? How might it impact the spread of COVID-19? Gartner ThinkCast host Kasey Panetta is joined by Brian Burke, Research Vice President at Gartner and author of Gamifiy: How Gamification Motivates People to Do Extraordinary Things. In this episode, Brian discusses the use of gamification and technology to curb the spread of the virus. He also notes the role that culture plays on implementation and what that might mean for the future.
Related Links:
Read More: How Gamification Boosts Consumer Engagement
Watch Webinar: Leading Through COVID-19: Cross-Functional Strategy for Returning to the Workplace
Get the Book: Gamifiy: How Gamification Motivates People to Do Extraordinary Thing
Read More: How to Communicate Important COVID-19 Data
Opening Thoughts
How Gamification Relates to COVID-19
Brian's Book: Gamify: How Gamification Motivates People to Do Extraordinary Things
The Use of Contract Tracing
Encouraging or Discouraging Behaviors
Get Smarter with Gartner
Technologies Organizations Can Deploy
The Role of Culture
Closing Thoughts
Brian Burke | Research Vice President
Brian Burke is Research VP for Enterprise Architecture and Technology Innovation with more than 20 years in that role. Mr. Burke's research focuses primarily on enterprise architecture, emerging technologies and innovation management. He is the chairperson for Gartner 2019 IT Symposium/Xpo in South Africa and he is the author of the 2014 book "Gamify: How Gamification Motivates People to Do Extraordinary Things."
Hosted by: Karen Lockhart
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