Technology product management leaders face increasing challenges of managing product evolution and innovation in markets characterized by accelerated technology cycles, product disruptions and changing customer demands. Adopting suitable PLM approaches is key to tackling the challenges.
Product management leaders need to be able to efficiently manage not only evolution and innovation in product portfolios, but also released and launched products and their upgrades, including service and end-of-life products.
Technology product managers, particularly in digital industries, face new pressures from accelerated technology cycles, product disruptions and changing customer demands, and it’s not always possible to achieve and uphold operational excellence and innovate in the technology environment with existing approaches and resources.
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