Product Life Cycle Management

Meet business challenges to drive growth

Product Life Cycle Management Primer for 2022

Product life cycle management reflects those activities that product managers must address to maintain and grow a product after it has been launched into a market.

Managing innovation and evolution, optimizing life cycle events, achieving financial objectives, and harnessing disruption are key challenges that have transformed in recent years.

Discover how to drive innovation and sustain growth throughout the product life cycle.

Complete the form to get your free copy.

Download the Research

Maintain and grow an existing product or service throughout its life cycle

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Type company and location
    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Build a successful product management life cycle strategy

    Technology product management leaders face an increasingly difficult challenge of managing product evolution and innovation in markets characterized by accelerated technology cycles, product disruptions and changing customer demands. Adopting suitable product lifecycle management approaches is key to tackling these challenges.

    Take a proactive approach to the product life cycle

    A proactive approach to the product life cycle will establish predictable processes, communications plans and enable organizations to handle disruptions with agility, thus allowing them to separate themselves from their competition.

    Gartner webinars for tech & service providers

    Actionable insights and expert guidance to make critical decisions and accelerate growth