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This initiative covers best practices for organizing, guiding and managing an impactful technology marketing function to succeed in dynamic market conditions.
Get critical insight to successfully navigate key areas of marketing impact: sales enablement, ABM, vertical, partner marketing, and customer advocacy.
Plan, develop, and execute traditional demand generation and account-based programs to create awareness and engagement from prospects and existing customers.
Get critical research and insights on creating compelling, customer-centric stories that make differentiation clear
Get critical product leadership insights to ensure you're equipped with the skills needed to master the recruitment and development of talent, select the right tools for the job, and build strong collaborations. Learn how Gartner can help.
Get critical product lifecycle management insights to help technology product management leaders facing new pressures from accelerated technology cycles, product disruptions, and changing customer demands. Adopting suitable PLM approaches is critical to meet the challenges. Learn how Gartner can help.
Get critical insights insights to help product teams prepare product offerings to be sold and marketed, while planning beyond the release stage to ensure the product's commercial feasibility. Learn how Gartner can help.
Get critical insights on product development and how technology product managers can differentiate their products and improve customer experience, all without compromising the time to market. Learn how Gartner can help.
Get critical insight to successfully navigate key areas of product planning: customer profiling, market sizing, competitive analysis and roadmap creation. Learn how Gartner can help.
Get critical insights on market dynamics, the competitive environment, growth segments, and the characteristics of your ideal customers
