Large Tech Providers Lean in With Continued Marketing Investment and Allocation During Disruption
Gartner’s research shows that technology and service providers with $50 million or more in annual revenue are investing 8.6% (mean) of revenue into marketing in 2020; this is a 0.6 percentage point greater investment from what the data showed in 2019.
Large Tech Providers Lean in With Continued Marketing Investment and Allocation During Disruption
Gartner’s research shows that technology and service providers with $50 million or more in annual revenue are investing 8.6% (mean) of revenue into marketing in 2020; this is a 0.6 percentage point greater investment from what the data showed in 2019.