Product Research

Learn how you can position brand as a strategic lever for product differentiation and organizational growth.

Discover how product marketers can prioritize generative AI investments with insights into top use cases and technologies.

Get insights into building an adaptive team structure and capabilities to bolster product marketing maturity and effectiveness in four common GTM scenarios.

Tech providers are increasing brand investment, but few nonmarketing executives understand the extent of investment needed for changes to the brand. Use this research to convey the key aspects of brand efforts, garner the required budget and set cross-functional expectations.

Discover the key drivers and challenges of implementing Marketing Centers of Excellence (COEs) or shared services models in tech organizations.

The product marketing function is ever-evolving to capitalize on dynamic market conditions and buyer behavioral shifts, and is often defined differently across technology and service providers. Here you will learn about the foundational elements of the product marketer’s evolving and critical role.

Gain the insights product marketers need to advance key initiatives.

Shift from basic copilots to multiagent generative systems. Discover key frameworks for product leaders to scale autonomous AI and capture new market value.

AI is reshaping tech. Learn how vendors can adapt, monetize, and stay ahead amid rapid market shifts. Get insights to guide your strategy for 2026 and beyond.

Unlock the future of tech services. Download the 2029 market forecast infographic.

Unlock Gartner technology insights to empower apps general managers to strengthen their competitive edge and accelerate growth.

Unlock Gartner insights on AI agent services. Download the infographic for free—just fill out our short form.