Research

Take a look at what your fellow product marketers are telling us, and explore the insights and solutions for achieving greater effectiveness, visibility and impact.

Gartner’s 2019 research will equip technology general managers with the foresight, tools and best practices for an innovative vision that unlocks market opportunities and aligns stakeholders.

The survey identified four imperatives that are crucial to overcoming internal barriers. GMs can use these to inform strategies for growth and change.

Technology product marketers should use this research to propel the impact of their sales enablement, account-based marketing, customer advocacy and solution, field and partner marketing programs.

Exceptional technology product marketing leaders drive business results by excelling in all facets of leadership.

Technology general managers must balance the growth and profitability of multiple products and services to create a whole that is greater than the sum of its parts.

Gartner highlights data-driven insights and key methods for optimizing performance, as well as frameworks for organic investments, divestments and M&A strategies.

Technology product marketers must develop inbound and outbound strategies that fuel demand generation programs aligned to the strategic goals of the company.

This research provides leadership best practices and methods to drive performing businesses.