Research

Understanding the market and buyer dynamics is critical for go-to-market success. Product marketers should use this research to refine their planning and segmentation efforts.

This initiative covers best practices for organizing, guiding and managing an impactful technology marketing function to succeed in dynamic market conditions.

Learn how different industries are prioritizing different technology investments and what this means for your country strategy.

The Gartner Product Management Benchmark enables organizations to evaluate how their performance metrics compare with those of their peers.

Gain the insights product marketers need to advance key initiatives.

Gartner Priorities Navigator for Tech Leadership Teams outlines the top challenges facing tech product and how to advance your key initiatives to drive growth

This e-book highlights the trends and challenges tech product managers will face in 2021 and provides specific actions that each leader can take.

This initiative covers marketing’s contribution to critical functions and programs that drive customer engagement, product adoption and experience throughout both the buying and owning cycles.

The manage portfolio performance initiative provides evidence-based insight to support build-or-buy or terminate investment decisions and drive optimal growth and returns for the organization.