Research

Product marketers can use this research to understand best practices for creating differentiated positioning, effective messaging and storylines for a variety of offerings.

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This Gartner research shows how to product managers can maintain a strong commitment to the product strategy and alignment among internal stakeholders by delivering audience-specific roadmap views following a regular communication cadence.

To improve the process of setting achievable release deadlines in product development, product managers must work with engineering to account for uncertainty.

Product leaders must define who leads or supports activities across the product life cycle by assessing the effects of organizational culture.

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The Gartner Product Management Benchmark enables organizations to evaluate how their performance metrics compare with those of their peers.

This infographic shows the distribution of pessimist buyers across CEOs, CIOs and CTOs to enable product leaders to tailor their offerings for these roles.