Product Research

AI is reshaping tech. Learn how vendors can adapt, monetize, and stay ahead amid rapid market shifts. Get insights to guide your strategy for 2026 and beyond.

Unlock the future of tech services. Download the 2029 market forecast infographic.

Unlock Gartner technology insights to empower apps general managers to strengthen their competitive edge and accelerate growth.

Unlock Gartner insights on AI agent services. Download the infographic for free—just fill out our short form.

Discover Gartner’s roadmap guiding tech GMs to unite strategy, tech, customers, and business models to lead and win the AI race.

AI is creating a new competitive divide in the services industry. Discover what this shift means for tech services leaders and how to stay ahead.

Discover the top priorities and actionable strategies for tech services leaders in 2026.

Discover five essential product management skills for launching and growing digital products, overcoming new challenges faced by tech product managers today.

Product leaders should use the Gartner Product- Led Growth Fit Matrix to assess how far a product-led growth strategy can take their product or portfolio.

On the path to growth, most tech companies will inevitably hit a wall. Learn how tech CEOs can minimize their time in these stalls and grow their market share faster than their peers.

Gartner's Big Book of Buyer Behavior helps tech and service provider leaders to design better customer experience with a marketing strategy to improve target.

Vendor messaging should account for a range of factors such as the ability to validate, market stage, differentiation and segmentation, to create traction and progress deals. This Gartner research provides factors when developing messaging to ensure that they will resonate with buyers.