Research

On the path to growth, most tech companies will inevitably hit a wall. Learn how tech CEOs can minimize their time in these stalls and grow their market share faster than their peers.

A well-planned and executed product launch is critical to the success of a tech product. But digital technologies have brought new challenges for product managers and their teams. Learn the five critical product management capabilities required to successfully launch and grow digital products and services.

Take a look at what your fellow product marketers are telling us, and explore the insights and solutions for achieving greater effectiveness, visibility and impact.

Gartner’s 2019 research will equip technology general managers with the foresight, tools and best practices for an innovative vision that unlocks market opportunities and aligns stakeholders.

Recessions impact cash, products and clients. Discover how technology general managers can prepare for the next downturn.

The survey identified four imperatives that are crucial to overcoming internal barriers. GMs can use these to inform strategies for growth and change.

Gartner highlights data-driven insights and key methods for optimizing performance, as well as frameworks for organic investments, divestments and M&A strategies.

Exceptional technology product marketing leaders drive business results by excelling in all facets of leadership.

Technology product marketers must develop inbound and outbound strategies that fuel demand generation programs aligned to the strategic goals of the company.