Research

Capture the questions buyers need answered and apply them to a messaging and content strategy that inspires engagement and action.

Gartner Priorities Navigator for product management teams provides the insights and tools to make critical decisions as you move along the product life cycle.

Gartner research shows that more than 50% of B2B tech buyers are pessimists. Understand how pessimist buyers’ approach technology and better target their offerings.

Gartner’s 2019 research will equip technology general managers with the foresight, tools and best practices for an innovative vision that unlocks market opportunities and aligns stakeholders.

Tech providers must account for rapidly changing forces, spanning everything from changing customer demand and expectations to the rise of new market entrants. Product Leaders must collaborate and refocus to seize the opportunity ahead.

Technology service providers must incorporate free trials into business plans to boost demand & drive customer acquisition.

Most markets have potential, however, some offer a greater opportunity to exploit in relation to risk. Tech CEOs seeking to expand their markets can use this research to learn how to make more informed decisions.

Product marketers can use this research to understand best practices for creating differentiated positioning, effective messaging and storylines for a variety of offerings.

Use this research to boost your demand generation and ABM programs with new approaches. And learn how to reach, engage and nurture buyers despite market instability.