Disruptive technologies, changing customer dynamics and rapidly shifting economic conditions are challenging heads of sales to rethink their functional priorities and investments. Sales leaders need to ask themselves what must top the sales agenda for 2020.
Prospecting Messages for the Modern B2B Buyer
Sales leaders are concerned about the ineffectiveness of sales messaging today, specifically that messages aren't resonating with the buyer during their complex and information-overloaded buying journey. Gartner can teach you how to craft messages that help buyers confidently progress through the purchase process.