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Premium Research Dec 2024
... In today’s tech landscape, AI success hinges on data quality; neglecting it leads to failure. This research offers FP&A leaders a three-step framework to ensure data is AI-ready by categorizing and contextualizing it, evaluating its readiness, and aligning data readiness with the right AI technique. ...

Analyst(s):   Valeria Di Maso
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Premium Research Dec 2024
... M&A-driven IT contract renegotiations can result in significant costs and can jeopardize cost synergy targets. This session explores the most common contract and licensing pitfalls that IT sourcing leaders should know about to prepare effectively and help the business deliver on M&A goals. Session Description ...

Analyst(s):   Jan Cook
Research July 12 2019
... labor, paid media and agency spending decline, marketers are growing spend in innovative technologies. However, executives continue to struggle to align marketing spend and performance to business metrics. Use the Gartner Hype Cycle to understand where to invest your martech spend to drive the most value. ...
Premium Research Jul 2024
... Organizations are setting ambitious ESG goals for their IT departments and are tasking technical professionals with implementing sustainability into IT infrastructure. This research will help I&O technical professionals understand, promote and incorporate sustainability into their work. Overview Strategic ...

Analyst(s):   Autumn Stanish   |   Harry Collinge
Premium Research Apr 2025
... It’s easy for CSCOs to focus on operations rather than securing their strategic role, but that can make it difficult to build early trust with the C-suite. This research provides tools to help you improve relationship building with the CEO and executive team to build your strategic credibility. Action ...

Analyst(s):   Akanksha Pandey   |   Ken Chadwick
Premium Research Jan 2025
... technologies often confine sellers to linear, static actions, making it difficult to keep up with changing buyer journeys. Sales operations leaders can use this research to develop an adaptive sales process that supports buyer needs and scale it using sales technology. Overview Introduction Analysis Gartner ...

Analyst(s):   Alyssa Cruz   |   Doug Bushée
... through gartner.com, talk to an analyst, attend an event or network with peers, you get the insights you need to be successful — when you want it, the way you want it. Behind all our products and services is our commitment to providing world-class service by delivering an exceptional client experience. We ...
Insight September 03 2026
... Insights you can use Gartner provides the benchmarking data, roadmaps and practical tools you need to build a shared services model that rightsizes spend, drives fast execution and improves business decision making in today’s changing environment. Continuously Improve the Shared Services Model Many companies ...
Premium Research May 2024
... If you have access to huge amounts of data, you should be using it, not ignoring it. This research provides security and risk management leaders with practical steps to maximize value from data sharing and collaboration by providing a blueprint for balanced and defensible risk mitigation. Overview Strategic ...

Analyst(s):   Nader Henein
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