Gartner for Marketers Research

Expert Research July 12, 2019

2019 Hype Cycle for Digital Marketing and Advertising

As labor, paid media and agency spending decline, marketers are growing spend in innovative technologies. However, executives continue to struggle to align marketing spend and performance to business metrics. Use the Gartner Hype Cycle to understand where to invest your martech spend to drive the most value. 

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