... カスタマー・ジャーニー・マップ (CJM) が完成しても、眺めるだけでオペレーションに組み込まなければ「絵に描いた餅」になってしまい、結局は時間と労力の無駄になりかねない。アプリケーション・リーダーは、CJMの有用性を最大化するために、Gartnerの順行法、逆行法、優先順位付けフレームワークを活用すべきである。 詳細 根拠 Gartner Research ...
Analyst(s): Ken Kawabe
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