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Premium Research May 2024
... Failing to show the right demo to the right audience at the right time results in low conversion rates and lost business. Tech CEOs should strengthen their organization’s sales performance by creating multiple demo types and selecting the right type at the right time for the appropriate audience. Ove ...

Analyst(s):   Warren Johnstone   |   Raymond Paquet
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Premium Research May 2024
... Leveraging investments in marketing automation requires CMOs to motivate and coordinate key stakeholders across customer-facing functions. Learn how dsm-firmenich drove adoption of its marketing automation platform through multilevel evangelization and value-based use-case prioritization. Case Overvi ...

Analyst(s):   Rick LaFond   |   Aparajita Mazumdar
Research May 2024
... Access Research Already a Gartner client? Customer success managers’ time is best spent on the most difficult client problems and the most valuable client opportunities. But to give human agents the needed time, tech CEOs must get serious about expanding their success team’s capacity with automation t ...

Analyst(s):   Charlie Xu   |   Forest Conner
Premium Research May 2024
... Organizations struggle to retain high potential (HIPO) employees. Talent management leaders should focus on real time-recognition, work-life harmonization and providing both professional and personal development opportunities to retain HIPOs. Gartner Research ...

Analyst(s):   Kelly Armstrong   |   Sarah Lord
Premium Research May 2024
... This survey of technology adoption timelines and risk and value drivers highlights 36 technologies and techniques needed for AI readiness. D&A leaders should use this research to benchmark their adoption plans for AI-ready data, analytics and AI, and AI-ready governance. Gartner Research ...

Analyst(s):   Shubhangi Vashisth   |   Akash Krishnan
Research May 2024
... Access Research Already a Gartner client? I&O leaders at the early stages of cloud operations planning must use this tool to build familiarity with important areas of cloud management. Examples of cloud operations capabilities are organized by one of seven key cloud management areas and are complement ...

Analyst(s):   Ted McHugh   |   Ron Blair
Research May 2024
... Access Research Already a Gartner client? Pervasive integration of AI is outpacing employees’ ability to adapt to its potential. CIOs must reassess existing DEI strategies, as adoption of generative AI exacerbates biases and requires digital dexterity training and adaptive AI deployment initiatives to ...

Analyst(s):   David Sugden   |   Austynn Eubank
Research May 2024
... Access Research Already a Gartner client? Driving healthy growth is nearly impossible when customers disengage. Revenue and retention leaders need partnerships between customer success teams and account management teams that retain and grow customers and deliver seamless interactions to realize curren ...

Analyst(s):   Michael Maziarka   |   Daniel Hawkyard
Premium Research May 2024
... CSCOs struggle to understand supply chain’s role in enterprisewide customer experience initiatives and to take appropriate action. Use this customer experience governance model to clarify supply chain’s roles and responsibilities. Overview Introduction Analysis Gartner Recommended Reading Gartner Researc ...

Analyst(s):   Beth Coppinger   |   Michael Dominy
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