... Despite paid social media’s proven ability to support demand and lead generation, product marketers often struggle to address the roadblocks emerging from the ongoing evolution of social media channels. Here, Gartner details the most common challenges faced and the solutions that can overcome them. O ...
Analyst(s): Sarah Brennan | Viharika Peddi | Serena Mushigo
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... Access Research Already a Gartner client? Just stopping by? Internal and external security audits are stressful but essential. They test control effectiveness, evaluate risk levels, check compliance, and need to be stringent. Cybersecurity leaders such as chief information security officers can use thi ...
Analyst(s): Arthur Sivanathan | Michael Kranawetter | Sema Yuce
... Consumer products CSCOs struggle to demonstrate the value of, and secure funding for, supply chain initiatives beyond cost, service and speed. But changes in human, digital and resource economics provide new value equations that can enable CSCOs to drive sustainable growth. Gartner Research ...
Analyst(s): Claudia Clemens | Thomas O'Connor | Praharsh Singh
... Access Research Already a Gartner client? Just stopping by? HR technology leaders struggle to invest in the right HR technologies to improve employee experience due to unclear priorities and a complex vendor landscape. They must use a structured approach to understand the EX outcomes that matter and an ...
Analyst(s): Harsh Kundulli | John Kostoulas | David Bobo
... Access Research Already a Gartner client? Basic firmographic segmentation of power and utilities organizations isn’t enough to drive effective marketing and sales, leading to resources being wasted on the wrong prospects. Product leaders should develop targeted segmentation for specific prospects with ...
Analyst(s): Hanna Karki | Lloyd Jones | Sruthi Nair
... CSP CIOs are prioritizing scaling technologies and their applications to enable growth, apparent in trends such as use of AI, go-to-market approaches for PMN and diversifying use of LEO satellites. CIOs should shape their technology strategies through these trends that directly impact growth. Overvie ...
Analyst(s): Pulkit Pandey | Peter Kjeldsen | Sylvain Fabre
... While remote work has become standard practice, a recent Gartner survey shows its effect on developer experience is not always positive. This video provides details on the survey findings and ideas about mitigating the negative impacts of remote work on certain attributes of developer experience. Con ...
Analyst(s): Brent Stewart | Raveena Gandhi | Danny Brian